Cross-Shop Data Analysis Project

In this course, we will explore a question related to Cross-Shop Analysis.

Cross-shop analysis is a type of analysis that examines consumer purchasing behavior. It primarily analyzes consumers' consumption behavior across multiple brands and products within specific categories during their purchases. It is crucial for understanding consumer preferences, identifying competitive dynamics, and collecting information that can be used to guide marketing, product development, and strategic decision-making.

In this course, you will be guided through a systematic analysis of cross-shopping behavior. You'll have the opportunity to apply your knowledge using a simulated dataset and an online SQL platform, allowing you to follow the process step by step. This course encompasses aspects of marketing analytics, SQL, and data visualization.