Marketing Analytics in Tableau
Live Sessions
Web Traffic, User Journey & Attribution
$110.00
Explore the fundamentals of marketing data and analytics, providing you with the skillset to manipulate data, identify marketing paths, and assign value using diverse attribution framework
Paid Search & Organic
$110.00
Dive into paid search and organic marketing channels, understand their unique attributes and commonalities, and learn to evaluate performance metrics and analyze inter-channel effects
Email & Paid Social Marketing
$110.00
Using campaign data as a guide, you will navigate the realms of email and paid social marketing, gaining the skills to evaluate their performance through specific metrics and strategize improvements.
Display, LTV / CAC
$110.00
Master calculating and analyzing Display data, calculating LTV and CAC, studying elements like order size and lifespan changes, tracking CAC evolution, integrating datasets in Tableau and ending with deriving the LTV/CAC ratio.