Course Intro:

Set off on an insightful journey with our trial session on "Marketing Analytics in Tableau". This session not only provides an introduction to SQL's basic commands but also guides you on how to seamlessly connect it with Tableau, a premier data visualization tool.

Uncover the 'what' and 'why' of data visualization, understanding its must-have role in information communication. Finally, using real-world scenarios, the session elucidates how to create interactive marketing dashboards in Tableau to maximize data's storytelling potential.

Ideal for beginners and those eager to brush up, this session is an excellent first step toward mastering marketing analytics. Attendees are empowered to turn raw data into powerful insights, enhancing decision-making and sharpening strategic marketing abilities.

What’s Next?

We provide four comprehensive live sessions that will instill within you a firm grasp of the foundations of marketing data, supplemented by practical activities such as Tableau dashboard creation.

Our sessions include:

101: Exploration into Web Traffic, User Journey, and Attribution

102: Deep Dive into Email & Paid Social Marketing

103: Navigating Paid Search & Organic

104: Unpacking Display and LTV / CAC

Each of the four sessions is standalone, so feel free to enroll in whichever topic piques your interest.

You can access these live sessions here: